Module 03 · Website Optimisation

The cheapest growth you have
is already on your site.

A page with a thousand readers and no enquiries is not a content problem. It is the most valuable thing on your list. This module models the whole path, names the single stage losing you the most people, ships one change at a time, and measures the difference.

Switch this module onWhat runs inside
Website Optimisation Module

Where are we losing them?

Visitors to lead, modelled end to end
The biggest leak named outright
Mobile path measured, not eyeballed
Diane, Module Lead
Diane · Module Lead
The stage losing the most people, named outright. Not a list of 90 things to maybe try.
1,302 readers, zero enquiries. Real number from our own site. That page is the fix list.
One page did the work. 36 enquiries in 90 days, while every blog post produced none.
In build with design partners. The loop is not closed yet and we will not pretend it is.
Early accessModule status

In build with design partners. Events are flowing and the funnel model works. The loop that ships a fix and proves the delta is not closed yet, and we will not sell it as if it were.

This moduleEarly access
What Runs Inside

7 automations. Each one switchable on its own.

You pay for what you switch on. Nothing here is bundled to pad an invoice, and anything not ready says so on this page rather than in month three.

Page Doctor

Early access

Models visitors, form started, form submitted and lead captured, then computes the single stage losing the most people. This is what makes website optimisation a measured service instead of an opinion.

Run by Diane

Page Drip Automation

Running

Programmatic pages released in controlled waves rather than all at once, so indexing stays healthy and every wave can be measured on its own. The SEO module decides which pages are worth making. This one decides when they ship.

Run by Alex

Content Audit Automation

Early access

Names which URLs to refresh, consolidate, redirect, expand or leave alone. Ruh has 552 pages ranking and eight that produce enquiries, which is exactly the problem this solves.

Run by Diane

Internal Linking Automation

Early access

Audits link structure, anchor usage and page depth, then places the links that strengthen the pages actually worth strengthening.

Run by Alex

Page Speed Automation

Early access

Core Web Vitals measured on mobile first, because mobile is where the leaks are. Measured off the document, never off a screenshot.

Run by Diane

Landing Page Automation

Early access

Conversion-first page builds and rebuilds. One purpose-built page produced 36 enquiries for Ruh while 1,302 blog readers produced none. That page is the deliverable.

Run by Skott

Competitor Intelligence

Coming

Share of voice from stored SERP snapshots, and what changed on their side. Built, not yet exercised on live data.

The System Behind It

Traffic in. Enquiries out.

Every module runs the same five moves: read the signals, decide what is worth doing, make it, hold it for approval, then measure what it changed. The signals and the output differ. The discipline does not.

one loop, five movesbuilt for Ruh AI firsthuman approval on every piece
See the loop running ↗
Traffic in. Enquiries out.
Page trafficForm startsLead captured
Diane
Diane · Traffic in. Enquiries out.
This week’s fixesform · 7 fields → 3CTA · above the foldmobile · 44px targets
Who Runs It

A lead, and the agents under them.

Diane owns this module. Julia does the research inside it, the same way she does inside all four, so every brief starts from your data rather than a content calendar template.

Diane, Module Lead
DianeModule Lead

Models the funnel, names the biggest leak, and archives every verdict so quality climbs instead of drifting.

Julia, R&D
JuliaR&D

Decides which fix is worth shipping first, from your data rather than a best-practice checklist.

Alex, Pages
AlexPages

Ships the page changes and places the internal links.

Skott, Front end
SkottFront end

Builds the conversion-first pages and the design work around them.

Honest Limits

What this module does not do yet.

This module is in build. Several of its tables are populated by design partners only, and we would rather show you that than a demo.
Competitor intelligence is built but has never run on live data.
It cannot read a funnel that was never instrumented. If your site has no analytics, step one is measurement, and that is not billable magic.
Invite Only

Switch on Website Optimisation.
Leave the rest off.

Modules are switched on and off per account. Start with one, add the others when the first has earned it.

Book a walkthroughSee the Ruh AI numbers

The other modules: Lead Generation · Digital Marketing · SEO