Lead Generation · Lead Capture

A form at the bottom
of a brochure is not capture.

Lead Capture is the form, the gated asset, and the unglamorous plumbing that makes sure what someone typed actually arrives somewhere. Our own numbers are the argument: one purpose-built page produced 36 enquiries in 90 days while every blog post on the site produced zero from 1,302 readers.

Book a walkthroughAll of Lead Generation
Lead Capture

Does the form actually work?

Fields cut to the minimum
16px inputs, 44px targets
Submission lands somewhere real
Diane, Capture
Diane · Capture
36 enquiries from one page. In 90 days, while 1,302 blog readers produced zero.
Mobile is where forms die. 44px targets and 16px inputs, or iOS zooms and people lose their place.
Every field is a reason to leave. Seven fields becomes three unless you can defend each one.
Check it actually arrives. We found our own form handing off to a mailto. It was capturing nothing.
Early accessStatus today
DianeAgent

Part of the Lead Generation module. Switched on and off per account, so you never pay for a module sitting idle.

This automationEarly access
How It Works

Four moves. Every one of them yours to stop.

1
Build the page around one action

Not a brochure with a form at the bottom. One page, one job.

2
Cut the form to what you will actually use

Every field you add is a reason to abandon. If nobody reads the answer, delete the field.

3
Verify the mobile path by measuring it

Tap targets and input sizes read off the DOM at phone width, because that is where the drop-off is.

4
Follow a real submission end to end

Submit it yourself and watch where it lands. On our own site that trail went cold, and finding that was worth more than any test.

What You Get

The market, and what changes.

0US searches a month for lead magnet
36 enquiriesfrom one purpose-built page on our site, in 90 days
0 enquiriesfrom every blog post in the same window, off 1,302 readers

Search volume: Google Keyword Planner, United States, pulled 31 Aug 2026. Every other number is measured on our own site.

The System Behind It

Page build pipeline + PostHog

The evidence is real and measured: one purpose-built page on ruh.ai produced 36 enquiries in 90 days, the contact page 31, and every blog post zero. The automated build-and-prove loop is the early-access half.

Early accessbuilt for Ruh AI firsthuman approval on every piece
See the numbers it produced ↗
Page build pipeline + PostHog
Your dataYour brand packWhat worked last month
Diane
Diane · Page build pipeline + PostHog
Held for your clickrender · reviewapprove · or rejectthen it ships
Honest Limits

What this does not do yet.

It cannot fix an offer nobody wants. If the thing behind the form is not worth an email address, no form design saves it.
Proving an improvement needs a frozen baseline, which means instrumentation first.
Gated content is a trade. Some audiences will not give an email for a PDF, and we will tell you if yours is one of them.
Questions

Asked before every walkthrough

How many form fields should I have?

As few as you will actually use. Ours went from seven to three. If nobody reads the answer, the field is costing you leads for nothing.

Do lead magnets still work?

Sometimes. It depends whether the asset is worth an email address. A generic PDF is not.

What is the most common failure you find?

The form does not capture. We found our own contact form falling back to a mailto handoff, which silently loses most of the intent behind it.

Invite Only

Switch on Lead Capture.
Leave the rest off.

Book a walkthroughSee the Ruh AI numbers

Also in Lead Generation: Lead Routing · Cold Outreach