Runs First · Tech Stack Audit

Four thousand pageviews.
Two gclids.

Tech Stack Audit maps what you already run, what it costs you, what overlaps, and crucially what is not instrumented. Those numbers in the headline are ours: 4,111 pageviews carrying two gclids, which is why every enquiry we received logged as direct and nobody could say which channel paid for it.

Book a walkthroughHow it works
Tech Stack Audit

What are we actually running?

Every tool, and what it costs
What overlaps with what
What is not instrumented at all
Piper, SEO Lead
Piper · SEO Lead
Every tool, and what it costs. Including the two that do the same job.
Attribution is usually the hole. Ours logged every single enquiry as direct.
Fix measurement before spend. Paying for traffic you cannot trace is paying twice.
You keep the map. It is yours whether you buy a module or not.
RunningEvery account
PiperAgent

Not a module. This runs before anything is switched on, and you keep the output whether you buy a module or not.

FoundationRunning
How It Works

Four moves. Then a recommendation.

1
Inventory what is actually running

Tags, pixels, CRMs, schedulers, form handlers. Usually more than anyone remembers, and usually two things doing one job.

2
Price it

Monthly cost against actual use. The subscription nobody has opened in six months is a real finding.

3
Test attribution end to end

Submit a form and follow it. On our own site that trail went cold immediately, which is how we learned every enquiry read as direct.

4
Name the blind spots, in priority order

What you cannot currently see, ranked by what it is costing you to not see it.

The System Behind It

PostHog + the action feed

The audit is the same one we ran on ourselves. It produced the most uncomfortable number on this website: with paid spend running, we could not attribute a single one of 28 enquiries to a channel.

Runningbuilt for Ruh AI firsthuman approval on every piece
See what it found on our own site ↗
PostHog + the action feed
Your toolsYour search dataYour funnel
Piper
Piper · PostHog + the action feed
What you getthe mapthe priority orderone recommendation
Honest Limits

What this does not do.

It maps and prioritises. Rewiring your stack is separate work and we will scope it separately.
It cannot recover history. Attribution fixed today does not tell you where last quarter's leads came from.
Tools we cannot get access to stay a black box, and the report will say which ones those were.
Questions

Asked before every walkthrough

Why does attribution matter this much?

Because without it no channel can prove its own worth. With paid spend running, we could not say which of our own 28 enquiries came from ads, and neither could anyone else.

Will you tell me to cancel tools?

If two things do the same job, yes. The report says what overlaps and what it costs.

Do I have to buy a module afterwards?

No. You keep the map either way.

Invite Only

Start with the audit.
Switch on what it points at.

Book a walkthroughSee the Ruh AI numbers

The four modules: Lead Generation · Digital Marketing · SEO · Website Optimisation