Runs First · Business Analysis

Most engagements should not
start with all three.

Business Analysis runs before anything is switched on. It reads who buys from you, what they search for, where your enquiries genuinely come from today, and which of the three modules would move your number first. Buying all three on day one is usually the wrong answer, and this is the work that says so.

Book a walkthroughHow it works
Business Analysis

What should we switch on?

Buyers and their real queries
Where enquiries come from today
One module named to start
Julia, R&D, inside all three modules
Julia · R&D, inside all three modules
We read the business first. Not a template audit with your logo on the cover.
One page, 36 enquiries. Our own finding, and it only exists because somebody looked.
Often the answer is: not yet. If your site cannot convert, more traffic is an expensive mistake.
It ends in a recommendation. One module, named, with the reason attached.
RunningEvery account
JuliaAgent

Not a module. This runs before anything is switched on, and you keep the output whether you buy a module or not.

FoundationRunning
How It Works

Four moves. Then a recommendation.

1
Who actually buys, and what they type

Your real buyers and the queries they use, taken from your own search data rather than a persona workshop.

2
Where enquiries come from today

The honest version. On our own site every enquiry logged as direct, which told us attribution was broken before it told us anything about channels.

3
What your site does with the traffic it has

A page with a thousand readers and no enquiries is a finding, not a footnote.

4
One module, recommended, with the reasoning

Not a menu. A recommendation you can argue with, because the reasoning is written down.

The System Behind It

Keyword tracker + PostHog

The same instruments we point at our own business: first-party search data with no threshold filter, and funnel events. Where your data does not exist yet, the audit says so rather than estimating.

Runningbuilt for Ruh AI firsthuman approval on every piece
See what it found on our own site ↗
Keyword tracker + PostHog
Your toolsYour search dataYour funnel
Julia
Julia · Keyword tracker + PostHog
What you getthe mapthe priority orderone recommendation
Honest Limits

What this does not do.

It cannot audit data that was never collected. If your site has no analytics, the first finding will be that, and fixing it is step one.
It produces a recommendation, not a guarantee. You can disagree with it, and the reasoning is written down so you can.
It is not a 90-page PDF. If you want a document that impresses a board rather than a decision you can act on, we are the wrong shop.
Questions

Asked before every walkthrough

Is this free?

It is scoped as part of onboarding rather than sold as a separate product. Book a walkthrough and we will tell you what it involves for your business.

What if the answer is that I should not buy anything yet?

Then that is the answer. We have told our own leadership that paid traffic to a site that does not convert is an expensive conversion problem.

How long does it take?

Days, not weeks, assuming you can give us access to your search console and analytics.

Invite Only

Start with the audit.
Switch on what it points at.

Book a walkthroughSee the Ruh AI numbers

The four modules: Lead Generation · Digital Marketing · SEO · Website Optimisation